In the fast-paced lives that we lead, very few people have the time or the inclination to spend hours researching a product before buying it. For instance, you walk into a large supermarket and decide to buy a packet of chips. You realize that you have a whole aisle dedicated to it. You decide within 5 seconds and that is purely based on how the packet appealed to you and not because you know the product and its ingredients. So, if the consumer decides within 5 seconds that your product is worth buying then you have invested wisely in the design. A well-thought out design gives you the following
The image of the company is much more than just the product or service
Buyers are more than willing to pick your over the competitors
It becomes an indicator of quality- luxury, average or low-cost. This allows the customers to make a choice based on their need.