Usage of graphic designs to create a presence in the minds of consumers as a topic of discussion is incomplete without a reference to social media and its influence. The rapid growth of Social media has put businesses in the eye of the consumers. It has become very important to present your business in the right light. Nothing contributes to this better than well planned and executed campaigns by agencies that use graphics and pictures to showcase businesses. This keeps the business in the limelight. Advertising campaigns that center around products that are to be launched, promotional events being conducted and so on allow the consumers to be part of the product/service. Some reasons why social media campaigns using the best graphic designs work:
We have shorter attention spans and hence if you can communicate the value of the product/service in just images or using very few words, you are way ahead of the competition.
We are short of time and therefore if you can convince people of buying a product or service in a short frame of time then it is very beneficial for businesses. This is possible with the use of interesting content on social media pages or through videos.